colonelsandersquoteevancarmichaelHappy Day Amazing Marketeers,

Sometimes success doesn’t happen immediately. Like many of us, you might be wearing multiple hats, changing careers, pursuing new dreams. I came across this information and wanted to share it. It reminds me to hang in there –

  • At age 23, Tina Fey was working at a YMCA.
  • At age 23, Oprah was fired from her first reporting job.
  • At age 24, Stephen King was working as a janitor and living in a trailer.
  • At age 27, Vincent Van Gogh failed as a missionary and decided to go to art school.
  • At age 28, J.K. Rowling was a suicidal single parent living on welfare.
  • At age 28, Wayne Coyne (from The Flaming Lips) was a fry cook.
  • At age 30, Harrison Ford was a carpenter.
  • At age 30, Martha Stewart was a stockbroker.
  • At age 37, Ang Lee was a stay-at-home-dad working odd jobs.
  • Julia Child released her first cookbook at age 39, and got her own cooking show at age 51.
  • Vera Wang failed to make the Olympic figure skating team, didn’t get the Editor-in-Chief position at Vogue, and designed her first dress at age 40.
  • Stan Lee didn’t release his first big comic book until he was 40.
  • Alan Rickman gave up his graphic design career to pursue acting at age 42.
  • Samuel L. Jackson didn’t get his first movie role until he was 46.
  • Morgan Freeman landed his first MAJOR movie role at age 52.
  • Kathryn Bigelow only reached international success when she made The Hurt Locker at age 57.
  • Grandma Moses didn’t begin her painting career until age 76.
  • Louise Bourgeois didn’t become a famous artist until she was 78.

Whatever your dream is, it is not too late to achieve it. You aren’t a failure because you haven’t found fame and fortune by the age of 21. Heck, it’s okay if you don’t even know what your dream is yet. Even if you’re flipping burgers, waiting tables or answering phones today, you never know where you’ll end up tomorrow.

  • Never tell yourself you’re too old to make it.
  • Never tell yourself you missed your chance.
  • Never tell yourself that you aren’t good enough.
  • You can do it. Whatever it is.

Find more inspiration at http://www.knowable.com/a/18-celebrities-who-prove-its-never-too-late-to-become-successful

Guerrilla Marketing Techniques Can Be Good

Guerrilla Marketing is all about taking consumers by surprise, jolting them out of whatever they were doing, and delivering a message. Hopefully the message is favorably received, a positive, lasting impression is made, and a viral effect is triggered.

Keep in mind not all IMC campaigns are geared towards generating sales and pushing product, some are raising social awareness for the greater good.

Here’s an excellent example of an alternative campaign that launched March 26, 2018. Do you see why it has grabbed the attention of both passerby and the press?

Campaign Against Living Miserably (CALM)

(Photo location: https://www.cnn.com/2018/03/26/world/london-sculptures-project-84-suicide-trnd/index.html)

Campaign to raise awareness about the suicide rate in the UK. https://www.projecteightyfour.com/

A group called Project 84 created 84 life-like statues of men and put them on top of the ITV building as symbols of the 84 men who commit suicide every week in the UK.

Although this campaign is focused on the issue of the alarming high suicide rate in the UK, it’s definitely generating buzz all over the world –

84 statues appear on London roofs in a startling suicide-awareness campaign
https://www.washingtonpost.com/news/worldviews/wp/2018/03/26/84-statues-appear-on-london-roofs-in-a-startling-suicide-awareness-campaign/?utm_term=.2a16a87914f2

Here’s why 84 male figures are standing on the edges of London rooftops
https://www.cnn.com/2018/03/26/world/london-sculptures-project-84-suicide-trnd/index.html


Here’s an example of another campaign that brought about significant social change.

Médecins du Monde — an international humanitarian organization that erected 300 tents in Paris in 2005 to raise awareness of the homeless issue.

medecins

Because of this campaign the government held a special session and allocated $10 million for emergency housing.

Read more – Six great guerrilla marketing campaigns
http://www.cnn.com/2007/LIVING/11/13/guerrilla.marketing/

Disturbing? Yes. Controversial? Absolutely. But a necessary evil in an message saturated world? Probably.

What positive change have you seen from alternative marketing campaigns?

Please share your thoughts.

 

 

 

Why I Love Teaching Online Courses

50-fe4-teachingonlineYes, face-to-face communication is always the most preferred, however, as a teacher, there are several reasons why I enjoy teaching online and find it rewarding.

My office hours are always open.

In the classroom, students usually swarm to talk to you after class, but it’s always rushed and never fully private. You certainly can’t get into a deep conversation.

Online means students can reach me 24/7 and we can hold a conversation as long as we want. Another class isn’t hustling us out the door. I have students email me before a course even starts with questions, and long after to talk about something that they found interesting. And we continue that communication via LinkedIn as well. That connection that makes teaching so rewarding happens anytime, regardless if it’s face-to-face.

There isn’t any need to save face in an online environment.

Students can shine as much as they want in an online classroom – they don’t have to worry about raising their hand too much, or being scoffed at by other students. They can fully express themselves in a discussion forum without fear of class politics.

Communication is usually edited and well-thought-out.

There is something about putting thoughts in writing that makes a person write, and hopefully, rewrite, until their ideas really come shining through. That’s something you don’t get in a classroom, where often it’s about answering first, not answering well.

There will be no misconstruing your facial expressions or body language.

In the classroom, students see you and your facial expressions, but they don’t realize your reaction might be to something else going on in the classroom. They might only be focused on you, but you see all of them. (And the many disruptions.) When you teach online, you teach without distractions and focus on each individual student.

Students are usually non-traditional… and success-oriented.

My online students are all ages and socioeconomic levels, with diverse backgrounds and lifestyles. Many of them have full-time jobs and families. Some are deployed and active duty. But all of them share one characteristic and goal – they aren’t forced to be there, and they are genuinely trying to enrich their lives. And that interest is reflected in the time and effort they put into their work.

Do you have any thoughts on teaching? Feel free to share your thoughts or reach out to me directly.

Happy teaching